belVita, the UK’s number one breakfast biscuit brand[i], is launching a special promotion to engage shoppers across the UK this autumn. As part of the brand’s ‘Positive Energy’ campaign, promotional packs across the belVita range – including its three brand-new non-HFSS additions: belVita Fruit Crunch (Raisin & Currant and Apple & Pear) and belVita Soft Bakes Filled Apricot – are available in-store now until 31st October. Shoppers will be eligible for hundreds of prizes up for grabs including a £650 gift card for a participating retailer of their choice or a month’s grocery shopping. With belVita, positive energy starts here.
Shoppers will have the chance to win one of 250 instant win prizes including Spotify and Netflix gift cards, Lifestyle vouchers and 1-month Headspace subscriptions. Additionally, all entrants during the promotional period will also be enrolled into a grand prize draw, with five lucky winners being awarded the £650 gift card grand prize.
To be in with a chance to win, shoppers simply purchase any belVita product, visit positiveenergy.belvita.eu, enter the last eight digits of the product’s barcode and complete a short online form to find out instantly if they are a winner.
By building on the new non-HFSS launches and providing opportunities for shoppers to win a range of prizes, belVita is helping retailers capture even more sales over the promotional period.
Amy Lucas, Brand Manager for belVita at Mondel?z International, says: “We’re excited to offer shoppers hundreds of chances to win some incredible prizes, and to help retailers drive incremental sales off the back of the launch of our three brand-new non-HFSS additions.
“We advise retailers to stock up on the belVita product range – particularly the new belVita Fruit Crunch Raisin & Currant, belVita Fruit Crunch Apple & Pear, and belVita Soft Bakes Filled Apricot – to build excitement and tap into additional sales from new shoppers as well as loyal belVita fans.”
The new promotion from belVita is live now.
[i] Nielsen, total coverage, value sales to 12.03.22
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