Featuring Non-Alcoholic Alternatives for its Popular Raspberry, Rhubarb & Ginger and Blood Orange Flavours and Classic Spiced Dry
The UK’s number one premium gin brand[1], Whitley Neill, has announced that is expanding into the low and no category for the first time with the launch of four new 0.0 variants.
The new launches provide consumers with great tasting, alcohol free versions of Whitley Neill’s award-winning core range – Rhubarb & Ginger, Raspberry, Blood Orange, as well as a Spiced Dry, tapping into the booming low and no category[2].
All four variants have been made with real Whitley Neill gin, and de-alcoholised using the only spinning cone vacuum column still in the UK. This process boils liquid at a much lower temperature, which helps to retain the distinctive flavours and characteristic top notes of Whitley Neill.
Rachel Adams, Marketing Director, Halewood Artisanal Spirits comments; “Over the last couple of years we’ve seen more and more consumers seeking to moderate their overall alcohol consumption. We know these consumers are looking for well-known, well trusted brands. Therefore, as the UK’s no. 1 premium gin brand, and the UK’s most loved gin brand, Whitley Neill is in prime place to fulfil this demand by offering a great tasting alcohol free alternative to some of our most popular variants”.
Whitley Neill Rhubarb & Ginger 0.0 and Whitley Neill Raspberry 0.0 are rolling out into Sainsbury’s now. All four variants are available for all channels to order now. RRP £22.
[1] Nielsen, GB total coverage, latest 52 weeks, w/e July 22
[2] Kantar 20.02.22 & KAM Research & Insight 2022
Comments are closed.