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Following the huge success of its Warrior CRUNCH® range of high protein, low sugar protein bars, Warrior®, the leading sports nutrition brand is expanding its bestselling range to include the new Birthday Cake flavour.

Renowned for its range of guilt-free, healthy snacking bars and flapjacks, the Birthday Cake Warrior CRUNCH bar is the latest addition to Warrior’s protein bar range. With a nougat, birthday cake flavoured centre oozing with caramel, this colourful, sprinkle-laden bar is set to be a firm favourite amongst brand fans. Wrapped in a white chocolate coating, the Birthday Cake Warrior CRUNCH bar contains less than 2.3 grams of sugar and 20 grams of high-quality milk protein, making it the ultimate guilt-free treat.

The launch of the Birthday Cake Warrior CRUNCH bar follows Warrior’s impressive trading start to 2023, with March sales hitting a record-breaking £3m. The latest flavour launch further strengthens the company’s position as innovators in the sports nutrition category and will contribute to the company’s goal of reaching £36m in sales by the end of 2023.

Kieran Fisher, Founder of Warrior and KBF Enterprises®, comments; “We are thrilled to be expanding our product offering with the exciting launch of Birthday Cake Warrior CRUNCH. Our brand’s ethos has always been centred around innovation and commitment to supplying our customers with great tasting, high-quality products that are also good for you and this new flavour launch offers just that.”

Warrior® is owned by KBF Enterprises® and was created with a single purpose in mind – to improve the athletic performance and mental focus of those who consume them. Their aim is to help those from all walks of life with any challenge they may have, whether it be a hardcore training session, workplace meeting or student assignment.

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