Nairn’s, the UK’s number 2 gluten free brand[1]is taking free from snacking to the next level with the launch of truly innovative Pop Oats – the first ever, gluten free popped oat snack, and an Oat Barrange which has 40% less sugar than the average fruit/cereal bar.
With very few oat-based, ‘crisp alternatives’ on the market, Nairn’s longstanding oat expertise puts them right at the forefront oat innovation. The launch of Nairn’s Pop Oatsmarks an exciting development for the brand andfor the whole free from category which traditionally has had fewer savoury snack options vs sweet.
Light, crispy and full of flavour, Nairn’s Pop Oats aim to compete with other popular popped snacks from a taste and texture perspective, with the added health benefits of being made from gluten free wholegrain oats. At only 83 calories per pack, they are a source of fibre and have 60% less fat than regular fried crisps.
The introduction of Pop Oats coincides with the launch of the new Nairn’s Oat Bar range which plays straight into the growing ‘on the go’ occasion. The gluten free flapjack-style bars contain 40% less sugar than the average fruit/cereal bar (compared to a reference set of over 150 other branded bars), with the added health benefits of being made from gluten free wholegrain oats. The range is high in fibre and rich in vitamins and minerals, and all three bars are suitable for vegans.
Martyn Gray, Managing Director at Nairn’s comments, “Our exciting new Gluten Free product launches are fantastic additions to our ever-expanding range. Demand for free from products has never been higher, and research shows growth from younger shoppers who are looking for convenient & healthy snacking options to consume ‘on the go’, which don’t compromise on taste. As oats and health have always been at the heart of everything Nairn’s do, we don’t have to add extra sugar or fat to make our gluten free products taste great and that’s central to our overall brand philosophy of simple, natural and wholesome.
Both new product ranges have performed well in consumer research and we are confident that they will bring something new to the gluten free category”.
Nairn’s Pop Oats at a glance:
- Gluten free wholegrain oats – a rich source of vitamins, minerals and nutrients
- 83 calories per bag
- 60% less fat per 20g serving than the average packet of fried crisps*
- Source of fibre
- No artificial colours, flavours or preservatives
- No hydrogenated fat
- No GM ingredients
- BBQ and Salt & Vinegar suitable for vegans. Sour Cream & Chive suitable for vegetarians
Nairn’s Oat Bar range at a glance:
- Gluten free wholegrain oats – a rich source of vitamins, minerals and nutrients
- 40% less sugar than the average fruit/cereal bar (compared to over 150 branded products)
- No artificial colours, flavours or preservatives
- No hydrogenated fat
- No GM ingredients
- Suitable for vegans
Pop Oats:available in three flavours: Salt & Vinegar, BBQ and Sour Cream & Chive, (20g bag), RRP: £0.80.
Oat Bar:available in three flavours: Apple & Cinnamon, Cacao & Orange and Mixed Seeds & Protein, RRP: £0.89. Also available in multipack cases of four RRP £2.49.
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