For the first time, KP Snacks is launching a limited-edition Halloween treat box format for the UK’s number one popcorn brand, Butterkist.
Featuring 18x20g packs of the nation’s best-selling branded popcorn SKU, Butterkist Crunchy Toffee, the new format is well-positioned to drive category growth, catering to a range of Halloween occasions from trick-or-treat bowls to parties to movie nights at home.
Perfectly portioned to satisfy sweet cravings, each individually wrapped pack is filled with crunchy popcorn coated in an irresistible buttery toffee flavour, delivering on the great taste and texture shoppers expect.
As well as tapping into Halloween opportunities, the new format capitalises on the strength of the popcorn category, worth almost £190m and growing +6% in value ahead of the overall Bagged Snacks category.[1]
Beth George, Senior Brand Manager at Butterkist says: “At Butterkist, we’re excited to be launching our limited-edition Toffee Popcorn boxes. The new boxes tap into Halloween as a key category growth opportunity, while catering to shoppers with a well-loved product in a convenient format.”
The Butterkist Halloween Toffee Popcorn Boxes are available now in Tesco, Asda, B&M and Co-Op (RRP £4, 18 x 20g) for a limited time only.
[1] Nielsen IQ, Total Coverage, Total Value, MAT 11.07.26
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