Following the successful launch of a new Salted Caramel Protein Flapjack earlier this year, TREK has expanded its range to introduce two new on-trend flavours – Smooth Lemon and White Chocolate & Raspberry. Packed with natural ingredients both varieties are made with gluten-free oats, 9g of plant-based protein and are full of fibre, for consumers looking for a healthy vegan snack which provides slow release energy.
The White Chocolate and Raspberry Protein Flapjack is filled with tangy raspberries running throughout and sprinkled on top, finished with a layer of white chocolate. Also, making its debut, is the Smooth Lemon Flapjack which is topped with vegan lemon icing. Both are made with whole foods and do not contain any artificial sweeteners or refined sugars, proving a healthier snacking option.
The exciting new flavours will sit along TREK’s bestselling Cocoa Oat flapjack and its Salted Caramel variant, which was launched earlier this year and is already the second highest performing TREK flapjack in multi-pack variant . The newly extended range is positioned to appeal to the growing number of consumers looking for a snack which is tasty and convenient but also delivers against a number of health credentials. With this macro trend dominating food and drink and a third (32%) of all snacking occasions chosen based on ‘health’, insights show that shoppers are increasingly looking for clean and natural ingredients lists and wellbeing benefits from the snacks they choose, without compromising on taste.
TREK senior brand manager, Georgie Crook said: “With the success of our current core Protein Flapjack flavours, we already knew that consumers loved this format in our bars and that there was a real opportunity to expand the range to meet further demand. We’ve stepped it up with these two new flavours and our NPD team have delivered two brilliant tasting toppings. We know 53% of consumers are worried about artificial sweeteners and a third prefer products with all-natural ingredients and no artificial sweeteners , so this extension to the TREK flapjack range delivers against so many of the features people increasingly want to see.”
The launch of these two new flapjack flavours will be supported with an impactful marketing campaign incorporating PR, social media and influencer work, projecting a reach of over 14 million.
TREK White Chocolate and Smooth Lemon Flapjacks will be available from Tesco, Sainsbury’s and online with Amazon for RRP £2.50.