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Tesco has today announced another round of price cuts, with prices reduced on more than 50 products as it continues to pass savings to customers.

This time round, parents are set to see some of the biggest benefits, with Tesco slashing the cost of some Pampers nappies by 16% and cutting prices across a range of branded and own-brand baby products from Johnsons Baby Shampoo to Florence and Fred Cotton buds. In total, this week Tesco is cutting the prices of nearly 60 products available in its larger stores, with a quarter of the cuts coming in the baby aisle.

But it is not just parents who will be able to make savings. Other products seeing some of the biggest reductions are six packs of Tesco yoghurt drinks (down by 17%), Tesco Garlic Mayo (cut by 14%) and Tesco Kind and Pure Facial Cleansing Wipes (cut by 19%).

The move is part of Tesco’s commitment to pass on savings to customers whenever possible. Tesco announced cuts on 500 lines in June and has continued to cut the prices of hundreds of products in recent weeks, with a wide variety of products including milk, pasta, cooking oil and broccoli now at lower prices.

Tesco Chief Product Officer Ashwin Prasad said:

“We know that household budgets remain under pressure, and so I am pleased to announce price cuts across a further range of products, including key products that are popular with young families.

“This latest round of price cuts is just another sign of our commitment to pass on savings to our customers wherever we are able, and we will continue to work with our suppliers to bring down prices on the items that our customers put in their trolley or basket week-in, week-out.”

The cuts are the latest action undertaken by Tesco to support customers amidst current cost-of-living pressures. Earlier this month Tesco announced that it was replacing more than 50 branded lines stocked in Express stores with more keenly-priced alternatives (many of them own-brand) to help save shoppers money.

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