No. 1 selling salad brand Florette* and the UK’s favourite Outdoor activities company, Go Ape, have joined forces to give shoppers a ‘taste of adventure’ while on a budget this summer.
The partnership will offer discounted entry to Go Ape on every promotional pack of Florette until the end of August, plus forty £100 gift cards to be won every month. The promotion will run from 1st June throughout the summer across more than 7 million packs of Florette Classic Crispy, Florette Mixed, Florette Baby Leaf & Rocket and Florette Superfood products.
Martin Purdy, Commercial and Marketing Director at Florette UK said: “We know health and cost saving are on the minds of most people this year, and unfortunately fresh foods and days out are sometimes amongst the first to be cut as shoppers reign in their spending.
“We’re hoping that this promotion will make it easier for shoppers to keep enjoying family adventures while also nudging them to keep fresh, nutritious foods on the plate – giving them and their families mental and physical health a boost!”
Go Ape Head of Marketing, Campaigns and Partnerships Della Moorhouse, said: “Since 2002 Go Ape have been on a mission to help everyone to live life adventurously whilst also doing the right thing. We’re excited to be partnering with Florette who share our values. Together we hope to promote a healthy lifestyle and encourage everyone to step outside of their comfort zones this summer”.
The promotions forms part of the brands £1m marketing investment this summer, which also includes sponsorship of food TV channel Food Network and a brand-new TV advertising campaign with a reach of over 8.6m shoppers.
Nielsen Scantrack Total Coverage Value 52 we to 29.10.22
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