Squeaky Bean is adding market-firsts to its irresistible ready-to-eat slices and Chargrilled ranges with the launch of its Horseradish Beef Style Slices and Chargrilled Steak Style Strips as part of its 2022 innovation pipeline.
Creators of the UK’s most loved pastrami style slices[1], Squeaky Bean’s Horseradish Beef Style Slices are an extension of its category leading, sliced plant-based meat range. With the texture of a lean beef style slice, paired with a punchy horseradish crumb, this ready-to-eat slice is crying out for pickles and crusty bread, if it even makes it to the plate!
Made with wheat and pea protein, these slices are high in protein (22g per 100g) and low in saturated fat (0.9g per 100g).
Joining the new slice, Squeaky Bean is also adding to its Chargrilled range with the first move into a new meat-type, beef, as it launches Squeaky Bean’s Chargrilled Steak Style Strips. Its rapidly growing Chargrilled range (Cajun, Memphis Style BBQ and Piri Piri Mini Fillets) are some of Squeaky Bean’s best sellers thanks to the chargrilling process giving not only an impactful taste, but a delicious visual as well. The same process is recreated with a beef strip, ideal as a snack straight from the pack or to stuff into a crusty baguette with crunchy veg in a Vietnamese Banh Mi.
Also made with wheat and pea protein, the strips are marinated with a savoury beef flavour seasoning then chargrilled, giving them an extra intense depth of flavour. The steak style strips are high in protein (25g per 100g) low in saturated fat (1.4g per 100g) and fortified with B12 and Iron, making them an easy switch from beef.
The Squeaky Bean Horseradish Beef Style Slices will be available in Asda from Monday 5th September and Sainsbury’s from Wednesday 14th September, 80g (RRP £2.75).
The Squeaky Bean Chargrilled Steak Style Strips will be available in Asda from Monday 5th September, Tesco from Monday 12th September and Sainsbury’s from Wednesday 14th September, 120g (RRP £3).
Caroline Jary, Plant Business Unit Director at The Compleat Food Group, who own Squeaky Bean, said: “Squeaky Bean is on a mission to ban boring and bring vegan deliciousness to consumers’ favourite meals by giving them easy switches, with a whole lot of tasty, without them having to change their habits.
“So, for those in pursuit of that perfect crusty steak baguette or beef and horseradish sandwich, we have created just the thing. Our Horseradish Beef Style Slices is the ideal ingredient for your favourite sarnie, paired a fiery horseradish crumb, setting us apart from anything else on the market. Whereas the Chargrilled Steak Style Strips give a new chargrilled meat type with beef, chargrilled to perfection making it even quicker to get great flavour into any dish, or ready-to-eat straight from the pack, the ultimate fridge to face moment!
“We want consumers to eat vegan because they love it, not because they have to, and these new products will do just that – flavoursome, craveable plant-based choices that make switching your normal meat for a meat alternative easy and with no compromise.”
[1] Squeaky Bean 2022
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