Seabrook is back on TV (Monday 5th February), with the second instalment of its ‘Brilliant By The Bagful’ campaign.
Celebrating Seabrook’s down to earth values, the new advert will focus on the brilliantly British quirk of being ‘too polite’. With four scenes capturing brilliant Brits as they risk missing out on their favourite Seabrook crisps and snacks.
Each scene will hero a different product, with a broad range of crinkle cut crisps, everyday snacks and Loaded sharing snacks featuring, to showcase the breadth of the Seabrook range.
“Vibrant and packed with brand personality and humour is how we would describe our latest advert. It’s sure to raise a smile!” comments Claire Hooper, Marketing Director at Calbee UK.
The national campaign will be the first stage of a step-change in national TV support in 2024, signalling the brand’s ambitious growth plans. It will air across the ITV network for eight weeks from Monday 5th February.
The advert will also be supported by in store point of sale and digital advertising, that will target core crisps and snacks shopper audiences living near stores stocking Seabrook products.
Seabrook, manufactured by Calbee UK, is the largest crinkle cut crisp brand in volume and the second biggest multipack brand in the market.
The ‘Brilliant By The Bagful’ creative has been developed by Leeds based agency, Principles, with media handled by Cheeky Communications.