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Lucozade Alert is giving shoppers the chance to win cash, or mystery prizes through a brand-new scan-play-win promotion.

This shopper giveaway will help retailers across grocery channels to create excitement around Lucozade Alert’s fresh new 500ml can, which is back this year with a striking, colourful design across all three flavours: Cherry Blast, Tropical Burst & Original Lucozade. The new packaging and promotion launch will drive stand-out in store and help to grow sales even further.

75% of adults[1] have reported concerns about tiredness, and Lucozade Alert responds to a clear consumer need as a high-caffeine energy drink with Vitamin B3 to help reduce tiredness. This promotion presents an opportunity to attract even more shoppers by offering them a chance to win 10 x £5,000 & 10,000 x £50 cash prizes, and 275,000 product coupons.

To be in with a chance of winning, shoppers simply need to buy a Lucozade Alert, scan the QR code on pack, and follow the steps on screen. The competition will be live from 6th February across the Lucozade Alert range.

Aoife McGuigan, Head of Lucozade Alert at Suntory Beverage & Food GB&I (SBF GB&I), said:

“2022 was a strong year for Lucozade Alert, worth £8.1million in value sales since launch.” 

“We have also brought something exciting to stores with the launch of our new attention-grabbing packaging and want to take the opportunity to engage shoppers with an unmissable shopper competition to drive purchases.” 

The promotion will also be supported by a new advertising campaign featuring Lucozade Alert’s fresh new look, driving awareness of the brand with £1.2million of investment that will reach a significant 83% of adults in the UK.

The campaign inspires people to kick start their energy by choosing Lucozade Alert; using stand out comms to illustrate to consumers that Lucozade Alert is here as a motivating boost to help harness what’s within, so people are immediately switched on, in control and ready to go about their busy days.

These include OOH adverts, digital placements across Spotify and online streaming platform Twitch, video on demand, social media, influencer marketing and in-store activations to encourage shoppers to reach for a can of Lucozade Alert and get them feeling ready to take on anything.

[1] SBF GB&I Category strategy insight

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