A deliciously new way to enjoy Ben & Jerry’s dough on-the-go.
Ben & Jerry’s, the bona-fide Dough-riginals, are launching something special today with Ben & Jerry’s Cookie Dough Peace Pop!
The ice cream innovator has reimagined its best-selling Cookie Dough flavour[i] so dough lovers can enjoy on the move. Combining legen-dairy vanilla ice cream with chocolate chips, a peace shaped, cookie-dough-inspired centre and dipped in a thick chocolatey coating – not only does it taste euphoric, but like the full Ben & Jerry’s line up – it’s also Fairtrade certified.
Even better, the Cookie Dough Peace Pops will be on a wooden stick and nestled into a first of its kind tie dye wrapper. Made with 88% paper, the ice cream wrapper is widely recyclable.
Ben & Jerry’s has already made steps with its responsible and sustainable packaging mission, with tubs which now contain 40% less plastic, and plastic that is used is now made from a renewable plant source.
Madeleine Boulton, UK Brand Manager for Ben & Jerry’s said: “We love to invent new ways for flavour fans to enjoy the ice cream they know and love. We can’t wait to bring a cookie dough inspired treat to retailers on a stick, which ice cream fans can enjoy on the go, anywhere and everywhere.
We’re happy that each Cookie Dough Peace Pop is on a wooden stick, and with an all new, recyclable wrapper made with 88% paper. This means that our fans can dispose of all packaging responsibly (only after they have enjoyed every-last-chocolatey-bite).”
Ben & Jerry’s has always stood for peace, love & ice cream and just like the original Peace Pops introduced back in 1988 to campaign for peace initiatives, the ice cream activists continue to raise a stick for justice and equality today.
Ben & Jerry’s Cookie Dough Peace Pop has an RRP of £2.20 for a single and £3.99 for the 3 stick multipack. It will be available from Co-op on the 20th January with other supermarkets to follow.
The move is part of Unilever’s wider global packaging commitment to halve the company’s use of virgin plastic as well as to ensure all their packaging is reusable, recyclable or compostable by 2025.
[i] Nielsen, IC Dessert market, GB total coverage, MAT 28-12-20
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