OPIHR, the UK’s no. 1 premium spiced gin brand, unveils its latest expression with OPIHR Black Lemon Gin, inspired by the flavours of the Middle East.
Available now and priced at £23 (70cl), OPIHR Black Lemon Gin draws from some of the rich flavours associated with the Arabian Peninsula, with black lemons – which are in fact dried limes, known locally as ‘loomi’ – adding an earthy, tangy flavour that blends with the classic juniper character of London Dry Gin to create a deliciously intriguing and truly original taste. Whilst black lemon sits front and centre in the flavour profile, this new expression also includes notes of Timut peppers, creating the perfect balance of citrus and spice.
To support the launch of OPIHR Black Lemon, the brand partnered with recipe box company, Gousto for Flavourlust, as part of the two-day pop-up foodie experience which took place at the weekend.
Brand owners, Quintessential Brands, will also be launching in-store support for OPIHR Black Lemon and the wider OPIHR range over the coming months to help retailers to maximise visibility and communicate to shoppers OPIHR’s unique proposition, using the evocative strapline, Let The Taste Take You There.
Liz Peck, UK Off-Trade Business Unit Director for brand owner, Quintessential Brands, comments: “In a category as crowded as the gin category is today, OPIHR Gin has real stand-out appeal; it’s a brand that catches the eye on shelf thanks to its distinctive design, but its stand-out appeal also extends to its taste, with the innovative and on-trend flavour propositions the brand prides itself on bringing to the consumer.
“We’re delighted that OPIHR Black Lemon has been so well received by our customers who see the opportunity for OPIHR and we’re looking forward to seeing the reaction of shoppers in the coming months.”
OPIHR Black Lemon Gin is now available to customers in all channels – please contact your local Quintessential Brands representative for details or email firstname.lastname@example.org.