THIS festive season, liquor infused ice cream company LiQ, has launched a new range of ice cream pralines which bring together two British Christmas favourites – Baileys and ice cream.
Now available at 300 Morrisons stores across the nation, as well as all COSTCO stores and through delivery service Ocado, LiQ’s new Baileys ice cream pralines are exquisite bites of smooth vanilla ice cream, infused with Baileys and enrobed in crisp Belgian milk chocolate with an Irish cream heart.
Each box includes seven bitesize treats which are made to be enjoyed on their own or as a special dessert accompaniment, and are ready to eat straight from the box for the perfect festive indulgence.
LiQ co-founder, Jorgo Struyve, said: “Baileys has become an iconic part of the way many Brits choose to celebrate the festive period. Whether that’s indulging in Christmas pudding topped with Baileys, adding a splash of Baileys to a hot chocolate or coffee, or even just enjoying Baileys on the rocks by the fire.
“With our new Baileys ice-cream pralines, we wanted to give people another exciting way to enjoy their favourite tipple. Whether it’s celebrating with friends and family, or taking a little time for yourself, LiQ Baileys pralines are the perfect accompaniment to any festive celebration this year.”
Launched in 2017 by co-founders Jorgo Struyve and Nicolas Destoop when they were students, the idea for LiQ’s ice cream pralines came from the pair wanting to market an ice cream experience for adults. The brand focuses on offering indulgent experiences through its strong partnerships with global alcohol brands such as Baileys.
The new launch to market comes off the back of four years of rigorous supermarket testing, and marks the brand’s first UK launch and first UK supermarket partnership. It follows immense international success which has seen LiQ’s pralines stocked in more than 6,000 shops across eight countries, and has cemented LiQ as one of the leaders in the alcohol infused ice cream market.
Jorgo added: “It’s fantastic to have joined forces with such a celebrated brand in the UK as Morrisons for our first UK launch. As one of the UK’s biggest supermarket brands, Morrisons has a strong reputation and a very loyal customer base, making it the perfect partner to help us take the LiQ brand to the next level.
“It marks an exciting step for us, as we continue our expansion across the UK and beyond.”
LiQ’s Baileys ice cream pralines will be available to purchase at Morrisons supermarkets in all major UK cities.
With a focus on sustainability, all LiQ packaging is 100% recyclable, and all products are sustainably produced in Belgium.
To find out more about LiQ, including a full list of all Morrisons stores its ice cream pralines will be available at, visit: https://www.liq.cool/en