Corsodyl is back with a new campaign, emphasising the importance of maintaining gum health and stopping the domino effect of gum disease. The new 360 campaign Help stop the domino effect of gum disease – will span TV, VOD, Digital and Social media platforms and will run until the end of the year. The launch of the new campaign comes as Corsodyl toothpaste performs ahead of the category, growing at +5.7% compared to the total toothpaste category which is declining at -4.2%[1].

1 in 3 consumers have bleeding gums, but many are unaware that this can lead to further problems and progress to even more concerning symptoms such as bad breath, receding gums and ultimately even tooth loss[2]. 9 in 10 gum sufferers take no action or continue to use everyday toothpastes rather than a gum specific toothpaste[3].

The new Corsodyl campaign highlights the danger posed if no action is taken to target bleeding gums, with the tagline “Help stop the Domino Effect of gum disease”.

Tugce Uslu, Senior Brand Manager for Corsodyl, comments: “Bleeding gums is a relatively common oral health concern, but most people are unaware of the potential cascading issues if they aren’t treated with the right products. With 9 in 10 sufferers taking no action or opting to use an everyday toothpaste[4], our latest campaign uses the domino analogy to highlight how symptoms can progress if you fail to take the right action. Our Corsodyl toothpaste is four times more effective than regular toothpastes* at targeting the main cause of bleeding gums, helping consumers to prevent further deterioration of oral health.”

Learn more about the brand at: www.corsodyl.co.uk

*Compared to a regular toothpaste with twice daily brushing.

[1] Nielsen MAT May’21 Consumption Value Data

[2] Kantar Worldpanel Division: Usage Care; 12 m/e March 2021 vs 12 m/e December 2020; Total Population; GB

[3] Kantar Worldpanel Division: Usage Care; 12 m/e March 2021 vs 12 m/e December 2020; Total Population; GB

[4] Kantar Worldpanel Division: Usage Care; 12 m/e March 2021 vs 12 m/e December 2020; Total Population; GB

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