New McCoy’s Epic Eats available in two epic flavours: Nacho Cheese and Spicy Salsa
KP Snacks today unveils a brand-new product range for the UK’s number one ridged crisp brand with the launch of McCoy’s Epic Eats. Delivering on McCoy’s unmistakable bold flavour, the range features two new irresistible products, Nacho Cheese and Spicy Salsa.
Rolling into stores from 20th February, the McCoy’s Epic Eats range delivers unique and tempting flavours and promises an epic snacking experience for shoppers looking to try something new. McCoy’s Epic Eats has been designed to excite the category and bolster growth of the McCoy’s brand, while strengthening its flavour credentials.
With younger consumers significantly influenced by flavours when making purchasing decisions, the new range is perfectly positioned to attract younger shoppers to the category and the brand to drive penetration within this demographic.
The Epic Eats product range is available in a 45g Grab Bag format with an RRP of £1.00 and a 65g PMP format of £1.25.
Amy Heap, Marketing Manager at KP Snacks says: “McCoy’s is the original and best ridged crisp brand, synonymous with big and bold flavours. We know taste is the most important factor driving purchases in CSN and our NPD reflects flavour trends and delivers innovative new products to the category. McCoy’s Epic Eats packs that flavour punch with the same signature crunch.”
McCoy’s Epic Eats is available in a Grab Bag format that is perfect for lunchtimes and a £1.25 PMP, ideal for capitalising on the strength of large format PMPs which are growing +25.7% YOY.
Matt Collins, Trading Director at KP Snacks, adds: “Consumers are always looking for products that are new and differentiated and McCoy’s is famous for its unique and dynamic flavour proposition. We’re supporting our retailer partners with an exciting new product range delivering the right flavours in the right formats to drive sales”.
The new range is supported by an engaging media campaign spanning radio and social to drive awareness of the new product range. Running from February to March, the Epic Eats radio activity is part of McCoy’s ongoing partnership with Global radio and will feature a range of on-air adverts including an exciting competition offering listeners the chance to win their own epic adventure.
McCoy’s is the UK’s leading ridged crisp brand, worth £148.1m and growing +1.4% in value[1]. McCoy’s is one of the top 3 PMP brands in CSN, with large format McCoy’s PMPs currently growing ahead of the category +45.1% MAT[2].
[1] Nielsen IQ, Total Coverage, Total PMPs Value, MAT 03.12.22
[2] Nielsen IQ, Total Coverage, Total PMPs Value, MAT 03.12.22
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