Kopparberg Refresh 330ml Cider Cans with new modern Design

• Kopparberg, the Swedish drinks brand famous for its bold and fruity fruit cider and flavoured spirits has modernised its canned cider range with a fresh new design.
  
• Kopparberg’s design refresh appears across all variants within the 330ml canned cider range.
  
• The new can will be widely available in 4, 10 & 12 can multipacks from September 1^st.

Above visuals are placeholder visuals. Lifestyle imagery to be sourced from Sweden and shot at upcoming We Are FSTVL shoot.

Kopparberg, the UK’s bestselling fruit cider brand[1], has refreshed the design of its 330ml canned cider range, delivering a modern and premium look. The new-look solid black can provides the perfect canvas to impactfully showcase Kopparberg’s colourful and fruity world of bold flavour.

With cans accounting for 56% of Kopparberg’s overall cider sales value[2], Kopparberg’s canned cider range is extensive and features all the delicious flavour Kopparberg is famous for – including fan favourites such as Strawberry & Lime, Mixed Fruit, Pear and, more recently, Mixed Fruit Tropical.

Kopparberg’s canned cider range also includes a growing number of alcohol-free cider variants to cater to as the demand for alcohol-free options increases. Kopparberg currently holds an 85% share within the UK alcohol-free cider market, which is 13x bigger than the second largest alcohol-free cider brand.[3] Kopparberg is also the third biggest UK alcohol-free brand overall, possessing more customers than any other UK alc-free brand.[4]

Strawberry & Lime is Kopparberg’s leading variant, accounting for 31% of all fruit flavoured packaged cider in the UK[5], and has more drinkers than any other UK cider brand.[6] Mixed Fruit Tropical, has soared from a limited-edition summer launch in 2021 to Kopparberg’s third bestselling cider flavour overall, after only Strawberry & Lime and Mixed Fruit. Other flavours that comprise the range include Pear, Raspberry, and Passionfruit & Orange.

[1] IRI, Total Market, Total Cider, 52wks 12/06/22

[2] IRI Data, Total Market, Cans, 52wks to 12/06/22

[3] IRI data, Alcohol free cider, 52wks to 12/06/22

[4] Kantar Purchase Panel | 52 w/e data to 12/06/22

[5] CGA Data, Packaged cider, value share, MAT to 01/01/22

[6] CGA On Premise Measurement Data, Bar Segment, to 01/01/22 & IRI, Total Market, Total Cider, 52wks 20/03/22