Welcome to the June issue of The Grocery Trader. Our skies may be grey but not to worry, there’s a Caribbean summer in store… As reported on our front cover, Grace Foods, the UK’s top supplier of Caribbean food and drink, is helping retailers make the most of the growing trend for exotic flavours this summer with the launch of its third annual Caribbean Food Week.
Running from August 18 – 25, the week before the Notting Hill Carnival, the third Caribbean Food Week encourages consumers to sample the flavours of the Caribbean in their local store and then enjoy them at home at their leisure. Featuring nationwide sampling and promotions across the major supermarkets, a dedicated advertising campaign and activity on social media, Caribbean Food Week has seen great success since its launch in 2012. Last year, continued support up to and around Caribbean Food Week saw the Caribbean food and drink category grow 35% and Grace Foods UK’s share of the category reach the same proportion.
Also in this issue we have features on Breakfast News and Personal Care. As consumers start to feel the benefits of the economic recovery, the return of the feel good factor is expected to translate into renewed interest in, and spending on, personal care products. Personal Care covers everything shoppers need to feel fresh and look good – hair, body, oral care, bath, shaving, shower and beyond, with the ‘beyond’ part including many intimate products that are now finding their way into the self-selection aisles.
The recession years have strengthened the British habit of eating breakfast at home as part of our daily routine, with this way of starting the day viewed as a cost-effective option that stretches discretionary income further. Cereals still dominate but eating into cornflakes’ territory, “Hot, quick & tasty” products, including microwavable burgers, are meeting growing consumer demand for food that can be prepared in a matter of minutes. This includes at breakfast when people often want hot, tasty food, but haven’t got the time or inclination to prepare a traditional cooked breakfast, particularly after a night out, according to John Armstrong at Kepak Convenience Foods, makers of Rustlers burgers.
Also on our front page is the debut of SNG’s new laundry detergent range, Muvo. Offering big brand performance at a leading value price, this new consumer product is already flying off the shelves in leading discounted retailers such as Fulton Foods and Home Bargains. Made in Europe, Muvo is the lowest priced super concentrated liquid of its quality currently available in the UK.
Have a good month, and keep dry!