Having Grown Its UK Availability Sixfold In 2022, Heura Kicks Off The New Year With Major Expansion
- 43% UK consumers have cut out or eat less animal meat
- Over 700,000 Brits are estimated to officially commit to a plant-based diet for the month of January
- Heura aims to build a net positive food system by accelerating the plant-based transition, offering nutrient-dense, sustainable and flavoursome products without compromise
Europe’s fastest growing plant-based food tech startup, Heura, has announced a major UK listing with national supermarket chain Waitrose, from 28th December, making it easier than ever for consumers to vote with their fork.
With the UK seeing 43% of consumers cut out or eat less animal meat, Heura is perfectly placed to introduce those keen not to compromise on taste, texture or nutrition to its range of versatile plant-based products. The range in Waitrose will include the mission-driven company’s top hits such as Mediterranean Chick’n Pieces, Chorizo Burger and Spanish Chorizo Sausage providing a versatile selection for recipe uses for any palate.
As products hit the shelves just in time for Veganuary, Food Activist, CEO and Co-Founder Marc Coloma said “Throughout 2023, Heura will be focused on expanding its reach across Europe, to offer even more people meat successors – 100% plant-based foods that are superior from a nutrient-density and sustainability standpoint. Over the past year, Heura has grown its availability in the UK sixfold, and joining the shelves of Waitrose will further address the growing desire from British consumers to reduce their intake of animal meat products.”
Heura will be available in nearly 200 Waitrose stores across the UK from 28th December, making Veganuary tastier, healthier and kinder to the planet.
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