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Ten finalists presented their innovative concepts at the ice cream brand’s prestigious R&D centre in Northern France

Häagen-Dazs has revealed the shortlist for its first ever Start Up Innovation Challenge – a global project in partnership with the European Institute of Innovation and Technology (EIT Food), designed to shine a light on cutting edge technology and ingredients.

Ten companies from across the European Union and associated states have been specially selected to present their innovation, created in answer to one of five key challenges, to the international technical team at the brand new Häagen-Dazs Research & Development Center in Tilloy-lès-Mofflaines (North of France).

The five challenges were centered on improving the development, distribution, or consumption of ice cream, with a particular focus on sustainability, such as lowering its carbon footprint or reducing the environmental impact of its packaging.

At least two of the finalists will be given the opportunity to partner with the iconic ice cream brand to develop a ‘proof of concept’ (POC).

The Start-Up Innovation Challenge is an important part of Häagen-Dazs’ ambition to accelerate innovation by collaborating with start-up companies from Europe and various partner countries. Following the initiative’s launch in February, more than 160 companies from 25 countries applied via the EIT Food website.

The ten finalists are:

Indulgent sugar reduced Ice cream
Making Ice cream more resilient towards fluctuations in temperature
Creating Ice cream with the lowest carbon footprint
Improving the energy efficiency of the refrigerated dipping cabinets for Häagen-Dazs in shops
Creating the Ice cream packaging of the future with low environmental impact

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