Kinder Surprise, the number one kids chocolate confectionery brand[1], is launching a new license for its Kinder Surprise eggs this September, featuring a range of animals from North America. The new licence, called Natoons, will be available across both single and multi-pack* Kinder Surprise eggs throughout Grocery and Convenience channels.

Levi Boorer, Customer Development Director for Ferrero UK & Ireland, said: “Sparking children’s imaginations has always been at the heart of what we do at Kinder. It’s undeniable that children learn through play, and Kinder has a long history of nurturing their imagination through our extensive range of Kinder Surprise toys.”

There are 16 different Natoons animals to discover, each with realistic features and playabilities. The fun doesn’t stop there though – all 16 toys can be scanned by parents looking to unlock a set of activities for their children to complete on the app developed by Kinder, Applaydu.

Levi Boorer continues: “The new free app has been developed to ignite the imagination of children and unite families through play. We know that children grow through play and the app is designed to help children develop fundamental skills including analysis, multitasking, reading and writing, organisation, focus, memory recall and recognition. Thanks to the app’s augmented reality function, families can enjoy the realistic features and motions of the animals in the new Natoons range. We have also introduced a ‘Make your own documentary’ function that allows families to learn all there is to know about their animals.”

The Natoons range will benefit from a £3.2m media spend including a TV advert that focusses on the new range. In addition to this, Natoons will also receive support across multiple channels including BVOD, digital and in-store media. A dedicated suite of Natoons POS materials will be available to help retailers raise awareness and grow penetration, with digital integration of the materials allowing shoppers to bring the toys to life in store and generate excitement at the point of purchase.

For further information on the launch and ideas on creating in-store theatre through the use of POS, retailers should visit Ferrero’s dedicated trade website,

*Natoons is available across T1 and T3 units

[1] Nielsen Scantrack. Kids Confectionery Singles <85g, Total Coverage, 52 WE 05.06.21

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