The cereal category is worth more than £70m (Nielsen) in the total impulse category. Big…

belVita, the UK’s number one breakfast biscuit brand[i], is launching a special promotion to engage…

Providing consumers with maximum flexibility and choice L’OR – innovators in the coffee industry and…

belVita Fruit Crunch Bars have a unique recipe that combines delicious fruit and fibre ingredients…

Quaker Oats is delivering on taste with the launch of its new ‘Heavenly Oats’ range…

Special K Crunchy Oat Granola is available now in two tasty flavours: Mixed Berries and…

The innovators at Kellogg’s UK have added a mouth-watering, limited-edition Mint Choc Shake flavour to…

New brand ELEAT launches an insanely healthy cereal: high protein, high fibre, low sugar, gluten-free,…

Premier Foods has expanded its portfolio into the on-the-go breakfast market for the first time…

The new flavours will be completely non-HFSS Quaker Oats, is on a mission to offer…