Weetabix Melts, the tasty innovation from the UK’s number one breakfast cereal[1], has been awarded…
Oatibix, the oat-filled sibling of Weetabix, is adding a nutty-but-nice newcomer to the portfolio*, Oatibix…
Rustlers, the £111.6m*1 chilled ready meals brand from Kepak, is expanding its breakfast offering with…
Ready brek, the nation’s favourite smooth porridge brand[1], is partnering with Roald Dahl to bring…