Nestlé Cereals® has added to the Nesquik brand portfolio with the launch of Nesquik Choco Waves – a tasty breakfast option with no red traffic lights under the UK government’s front-of-pack nutritional labelling scheme.
Offering an alternative spin to the original chocolate Nesquik balls, each piece of the new high-fibre cereal comes in an exciting wave shape which turns the milk chocolatey! The chocolate waves also contain whole grain as the number one ingredient (35%) and are fortified with 7 vitamins as well as Calcium and Iron and have no artificial colours or flavours.
Sarah Fordy, Head of Marketing, Cereal Partners UK – makers of Nestlé Cereals in the UK, said: “We’re committed to making breakfast better, and the launch of Nesquik Choco Waves will help to provide families with a delicious and nutritious start to the day. This new addition to the well-loved family brand is non-HFSS, has whole grain as the number one ingredient and is a tasty option that will be a family favourite in no time!”
Nesquik Choco Waves is currently available in Waitrose, Ocado and Amazon and will be rolled out across all major UK supermarkets in the coming months.
 Vitamin B6 and B3 contribute to normal psychological functions. Iron contributes to normal cognitive development of children. Pantothenic acid (B5) contributes to normal mental performance.