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Nestlé Cereals® has added to the Nesquik brand portfolio with the launch of Nesquik Choco Waves – a tasty breakfast option with no red traffic lights under the UK government’s front-of-pack nutritional labelling scheme.

Offering an alternative spin to the original chocolate Nesquik balls, each piece of the new high-fibre cereal comes in an exciting wave shape which turns the milk chocolatey! The chocolate waves also contain whole grain as the number one ingredient (35%) and are fortified with 7 vitamins as well as Calcium and Iron and have no artificial colours or flavours.

Sarah Fordy, Head of Marketing, Cereal Partners UK – makers of Nestlé Cereals in the UK, said: “We’re committed to making breakfast better, and the launch of Nesquik Choco Waves will help to provide families with a delicious and nutritious[1] start to the day. This new addition to the well-loved family brand is non-HFSS, has whole grain as the number one ingredient and is a tasty option that will be a family favourite in no time!”

Nesquik Choco Waves is currently available in Waitrose, Ocado and Amazon and will be rolled out across all major UK supermarkets in the coming months.

[1] Vitamin B6 and B3 contribute to normal psychological functions. Iron contributes to normal cognitive development of children. Pantothenic acid (B5) contributes to normal mental performance.

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