This autumn, family favourite bread brand, Kingsmill, is launching two new luxury Bloomers, ‘Great White Bloomer with Sourdough’, deliciously thick white Bloomer and a tasty ‘Malted Bloomer’ loaf. The new loaves are available in selected Tesco & Asda stores (MSRP £1.50).
With some shoppers now looking for more premium, craft style loaves, Kingsmill’s flavoursome bloomers will encourage consumers who are looking for a more high-quality loaf to look to the Kingsmill product range.
The ‘Great White Bloomer with Sourdough’ is a twist on a traditional white bake, with a recipe which includes a hint of sourdough for a little extra flavour and surprisingly boasts a source of fibre unlike most white loaves on the market. The ‘Malted Bloomer’ takes on a more malty flavour, also providing a source of fibre. The healthy aspect of the loaves comes as part of Kingsmill’s wider FDF commitment, which ensures that most of Kingsmill’s bread, rolls and savoury morning goods launches will provide a source of fibre.
Kingsmill has sliced the bloomers to the perfect thickness for all the family, a delicious extra thick slice, but a few mm slimmer than other bloomers on the market so as to be manageable for younger members of the family.
The new loaves showcase a premium Gold crown logo for the brand, to drive quality credentials and set the loaves apart from the core range.
Emma Eggleton, Head of Marketing at Allied Bakeries, says “Kingsmill loaves are a firm favourite amongst families, and we wanted to expand our offering to include something a little bit special. Our new bloomer loaves are full of delicious flavour, from sourdough to malt, and the perfectly developed slice thickness will allow both parents and little ones to enjoy. This expansion of our portfolio is an exciting development for Kingsmill; offering consumers more choice and still delivering on our commitment to help the nation get more fibre in their diets.”
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