Tangerine Confectionery, the maker of the UK’s number one popcorn brand, Butterkist, has launched a new sharing pack format, as it continues to innovate based on consumer trends and demands.
Butterkist’s popular Toffee and Sweet flavour popcorn are now available in innovative 325g and 225g sharing cartons respectively. Developed based on the growing consumer trend of recreating the in-home cinema experience, the carton has a simple pull and tear strip to create a sharing, popcorn bucket.
Helena Blincow, Butterkist Brand Manager, said: “At Butterkist we’re always keen to drive new ideas in the snacking market and bring innovative, occasion led pack formats to our customers. The Sharing Cartons really tap into the growing trend of people wanting to re-create the screening experience from the comfort of their own homes. These sharing cartons provide the ideal sharing solution for families and friends.
“The Sweet and Toffee Butterkist flavours are the perfect partnership to launch our new sharing carton range with, as they are firm favourites with our consumers and are synonymous with trips to the cinema. Plus, with its attractive packaging the products offer great opportunities for in-store merchandising.”
The Sweet Sharing Carton and Toffee Sharing Carton make their market debuts in May with a MRRSP of £2.49.