- HEINEKEN UK makes noise with its biggest ever redesign on the Strongbow® brand, heralding a new era for the market leading cider
- A complete overhaul has been created with both loyal consumers and a new wave of cider drinkers in mind to support and grow the category
- There’s also a NEW flavour on the scene – Strongbow® Tropical Cider – a fruity twist on the nation’s favourite cider brand
It’s a bold new look for Strongbow® as HEINEKEN UK backs the nation’s favourite cider with its biggest and boldest redesign ever, coinciding with the launch of a new flavour to the range, Strongbow® Tropical Cider, to attract a new generation of cider drinkers.
The revolutionary glow-up bids goodbye to the iconic black and gold colour palette for the first time since it was created in 1960, with a new stripped back design featuring the famous archer front and centre with vibrant pops of colour. This bold and fresh new look for Strongbow® will help attract a new generation to a much loved and trusted brand. The redesign has been created with findability in store and shelf standout in mind, as well as to generate excitement, with the new eye-catching cans and bottles hitting grocery and convenience shelves this month (March). This fresh new look for Strongbow® is just the beginning and is being supported by a wider £20m marketing campaign kicking off from April.
Strongbow® remains the market leader within the cider category and is the UK’s favourite cider brand[1]. It is dedicated to boosting the growth of the UK cider market by bringing a modern and confident new appearance, as well as introducing innovative new flavours.
HEINEKEN UK Cider Brand Director Rachel Holms comments: “This is a huge milestone in the 63 years of Strongbow®. It’s a new design that not only resonates and engages our loyal consumer base, but something that also appeals to new cider and Strongbow® drinkers, and the start of a new chapter for us. And it’s only just the beginning. Setting the pace for what’s to come, we’re excited to show people what else we have in store for our summer of cider.”
Arriving just in time for spring, is brand new flavour Strongbow® Tropical Cider. A refreshing and fruity twist on the nation’s favourite cider, Strongbow® Tropical Cider is a tropical blend of mango and pineapple.
Holms adds: “The launch of Strongbow® Tropical Cider will further encourage new drinkers into the cider category, providing experimental consumers with an exciting new flavour to try whatever the occasion.”
This refreshing new addition to the portfolio contains no artificial flavours, sweeteners and colours, and is 4% ABV. Available in 500ml bottles and 4 x 440ml can multipacks, Strongbow® Tropical Cider will be available in grocery and convenience from March.
[1] Kantar WPO MAT to 26/12/2021, Total Market (off-trade)
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