Family mealtime favourite, Bisto, has extended its meat-free gravy offering with the addition of a chicken flavour. It is meat-free and is an ideal accompaniment to a wide range of meals, perfect for those following or looking to try a vegan diet.
There has been a 33% increase in meat-free main meal occasions in the last five years[1] and with this trend set to continue, sales of meat alternatives are forecast to rise by 43% in 2026[2]. In addition, 34% of consumers are flexitarian[3] and will be looking to products that can create flavourful meat-free meals.
Helen Touchais, Brand Director for flavours and seasonings at Premier Foods said: “With consumers increasingly choosing to go meat-free, there is an opportunity to provide an alternative gravy within the category for those wanting to create a vegetarian or vegan dish with the same well known and loved taste of the original Bisto products.
“Bisto is a go to brand for the roast dinner occasion – especially at this time of year when the demand is high – and Bisto Best Meat Free Chicken Flavour Gravy is the ideal accompaniment to this and many other meal options.”
[1] Premier Foods – Category thought leadership report ‘A Focus on Health for 2021- 2023
[2] Mintel, Meat Substitutes UK, 2021
[3] Toluna research Jan 2021, Premier Foods Plant-Based Strategy Qualitative Research Sept 2021
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