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The rising cost of dining out and major sporting events later this year are set to provide a significant boost for retailers looking to drive sales of ‘Big Night In’ products.


As young adults spend more time at home in the evenings, many are filling the hunger gap with easy-to-prepare micro-snacking products such as Rustlers and ZUGO’S Deli Café.

“People enjoying a night in, whether it’s a few drinks with friends, watching major sporting events or just spending time online, want tasty, filling snacks that don’t interrupt what they’re doing,” says John Armstrong, Marketing Director of Kepak Convenience Foods, the driving force in the new hot, quick & tasty category and market leader in the UK’s micro-snacking market.

“This year in particular could be massive for ‘Big Night In’ as there will be so many opportunities for people to join family and friends cheering on their favourite team or sports stars. Food will be an important element of the occasion.”

“There’s also lots of scope for Big Night In meal deals to drive cross-category purchase and to drive shoppers’ average weight of purchase. For example, retailers could offer two micro-snacking products and a 2 litre soft drink for £5,” says Armstrong.

Kepak will also be targeting the Big Night In occasion with a raft of new products this year.

The major NPD drive includes two Rustlers Hot Naans (Jalfrezi Chicken and Tikka Chicken) and two ZUGO’s Deli Café wraps, Chicken Roasted Vegetables & Cream Cheese plus Chicken & Red Pepper Chutney.

To increase sales, Kepak advises keeping best-selling products in stock 100 per cent of the time. In the case of micro-snacking, retailers should ensure they have Kepak’s must-stock lines constantly available. The company’s ‘Originals’ range which includes the Rustlers Quarter Pounder, Rustlers Chicken Sandwich and Rustlers BBQ Rib are retailers’ best-selling products, followed by the Rustlers Hot Subs Southern Fried Chicken and ZUGO’S Deli Café Chicken, Mozzarella and Pesto products.

Kepak is capitalising on growing demand for its products with major levels of brand investment including television advertising, major brand partnerships, nationwide sampling and NPD.

Armstrong concludes: “Consumers look to the micro-snacking category for exciting and wide-ranging choices.  Kepak’s extensive research highlights that adult consumers are looking for high quality, filling products that are quick and convenient to prepare, and above all taste good, perfect for the big night in occasion.  The KCF product range meets all of these requirements, and as a result will bring incremental profit to the big night in opportunity,”

Kepak urges retailers to stock up on Rustlers and ZUGO’s Deli Café to make the most of an exciting profit opportunity.


Tel: 01772 688 300

Twitter: @kepaktrade

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