Prepare, Share and Enjoy a Cultural Favorite Dish to Help Neighbors in Need
To celebrate World Day for Cultural Diversity for Dialogue and Development (“Diversity Day”) on Saturday, May 21, Ben’s Original™ is encouraging people from around the world to learn about and try a treasured meal from a different culture. The annual holiday was created by UNESCO (United Nations Educational, Scientific and Cultural Organization) in 2001 to help communities understand the value of cultural diversity and learn how to live together in harmony – and the Ben’s Original brand believes food plays an important role in that.
For everyone that shares a photo of their family and/or friends enjoying a meal inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity – or even their own culture’s favourite dish – with the hashtag #ShareYourTable from May 21 – 28, 2022, Ben’s Original will donate a meal to a food bank, up to 20,000 meals. Donations will be made to hunger relief organizations in the US and throughout Europe.
“Food is an intrinsic expression of culture and heritage – and sharing a meal is one of the many ways to break down the barriers that exist in our world,” said Rafael Narvaez, Global Chief Marketing Officer and R&D Officer, Mars Food. “If we cannot accept everyone’s culture – their originality – we cannot truly invite them to the table. So, in keeping with our brand purpose to create opportunities that offer everyone a seat at the table, this Diversity Day, we’re encouraging people around the world to open their own tables to these culinary treasures – and the cultural importance behind them.”