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Florette, the UK’s No.1 salad brand[1] transformed the salad category when they first launched into the UK over 30 years ago. The brand is now taking a fresh approach to coleslaw with the introduction of the Florette Gourmet Slaws range.

Three new products feature on trend flavours from around the world with South and East Asian inspired dressings, great textures and colours to grab shoppers’ attention at the chiller.

The versatile range adds a dash of inspiration to salads, sandwiches, wraps and more: 

  • Korean Gochujang (215g) – A delicious blend of aromatic spices and chilli with carrot, red cabbage, and red onion.
  • Indian Spiced (195g) – A combination of Indian flavours and yoghurt with mixed colourful cabbages and red onion.
  • Chinese Inspired (185g) – A tangy mix of soy and ginger with white cabbage, carrot, and red onion.

The range RRPs at £1.80 and launches on 10th April in Sainsbury’s, 15th April in Booths and 6th May in Tesco.

Each pot will provide 3-4 servings and is suitable for vegetarians. All packaging is recyclable and the pots themselves are made from FSC sourced material.

Florette’s Head of NPD, Natalie H Allen comments: “Florette Gourmet Slaws provides shoppers with the flavour led inspiration they want, delivering a ‘taste of adventure’ that will transform any meal.

“This launch genuinely addresses a shopper need. Many coleslaws already on the market are bland, uninteresting, and often too heavy on the mayo. That’s where Florette steps in. Our new Gourmet Slaws, with their lightness and crunch, offer an entirely different eating experience. The range moves slaw from the forgotten depths of the fridge to something that is highly versatile and can take centre stage on consumers plates

“Consumers are inherently inquisitive when it comes to food, we like to try new things and flavours. Giving shoppers a choice of three distinctly different flavours will ensure we appeal to all tastes,” concludes Natalie.

[1] Nielsen & Kantar 52 w/e December 23 2023

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