Inspired by the 2020 smash-hit album, Chromatica, OREO’s new collaboration with global superstar Lady Gaga will hit shelves in the UK from now.
The classic blue OREO Original pack has had a Gaga make-over, morphing into a vibrant pink colour in a Chromatica-inspired design, with an exciting digital experience waiting to be discovered and amazing music prizes to be won.
With every participating OREO pack fans can enter into a draw to win sensational music prizes, including some featuring Lady Gaga.
“This collaboration is inspired by the world of Chromatica, where kindness rules all things,” said Lady Gaga.
OREO and Lady Gaga share values of inspiring and spreading kindness. That’s why on special packs shoppers can scan a QR code to get access to Gagagrams, which are uplifting messages from the singer, to share with friends, family, colleagues and loved ones.
OREO will also launch a unique competition for shoppers, challenging Lady Gaga and OREO lovers alike to share their own ultimate rendition of ‘Stupid Love’, the critically acclaimed lead album track. From the 1st February, the best ones will have their entry video edited to create a virtual ‘DUET’ music video alongside Lady Gaga.
Bryony Tate, brand manager for Oreo at Mondel?z International says: “Shoppers can finally get their hands on this exciting collaboration, with the product hitting shelves. Beyond our delicious cookies, there are so many ways to get involved – from sharing messages of kindness, to musical prizes and even the chance to have your ‘Stupid Love’ rendition mashed-up into a virtual music duet with Lady Gaga. We hope this partnership creates excitement in-store”.
The limited-edition packaging is available on Oreo vanilla single 154g pack, Oreo Vanilla 308g twin pack and PMP versions.