Zoflora, the UK’s number one liquid disinfectant, is celebrating after showcasing its highly anticipated seasonal limited edition fragrances at Crufts in Birmingham, and the Ideal Home Show in London, alongside their eye-catching and interactive stand displays.
The iconic brand began the year by sponsoring Crufts, billed as the world’s greatest dog show. The show saw almost 170,000 visitors, as well as 30,000 dogs and their owners, giving the perfect platform to engage with their loyal consumers, and bring the magic of Zoflora to new users.
Much to the delight of show visitors and the attending national media, actress and model, Jorgie Porter, famed for her long-standing role on Channel 4’s soap, Hollyoaks, launched Zoflora’s latest Fresh Home fragrance, Green Valley, along with her dog, Lady. The Zoflora Fresh Home fragrance range has been specifically designed for homes with pets.
The star also unveiled the Zoflora Fragrance Trail, an interactive element of the stand design which allowed visitors to experience each of the key notes of the new fragrance, this culminated in a Green Valley floral waterfall and giant Zoflora bottle, giving the perfect backdrop for Zoflora addicts to take a selfie with their pooches.
The spectacular on-stand display dispersed Green Valley’s fresh and delicate floral notes, combining elements of crisp green leaves and fruity apples, with a bouquet of wild flowers including mountain pansy and buttercup.
Containing patented malodour technology, Zoflora’s Fresh Home range has been tested against pet-specific odours including vomit, urine, excrement and that unpleasant ‘wet dog’ smell. The fragrances within the range are also specially developed to be kind to pet’s delicate noses.
Zoflora’s presence at Crufts earned a great deal of press attention, and the brand was also seen frequently on Channel 4’s event coverage throughout the week, highlighting the beautiful range of fragrances available to purchase, as well as the benefits of using the Fresh Home range in homes with pets. Digital collateral and blogger activity (including numerous mentions by the infamous ‘Mrs Hinch’) allowed audiences outside of the event to be part of the action, with engagement figures and impressions continuing to rise, even after the show.
Zoflora also sponsored the Housewares section of the Spring Ideal Home Show at London Olympia, which saw visitors enter through beautifully scented, branded floral arches, before personally selecting their purchases from the floral fragrance finder wall, enticing new and existing customers alike into their wonderful world of fragrance!
Verified by Kantar Worldpanel data*, Zoflora has seen substantial category gains as the latest industry figures reveal it has achieved 45% of market share by value, and 44% by volume – consolidating its position as the UK’s number one liquid disinfectant brand*. Zoflora’s Senior Brand Manager, Vicky Motley commented, “We were delighted to sponsor Crufts for the second year running and showcase at the Ideal Home Show. We have been overwhelmed with the response to our latest fragrances and immersive stands at both events and find attending shows such as these is the perfect opportunity to engage with our loyal customers, who are just as passionate about Zoflora as we are.”
“Over the past year we have benefitted enormously from the combined success of the modern limited edition NPD fragrance launches, our integrated marketing campaigns centred around major consumer events, and our impactful digital influencer and traditional media programmes. This investment certainly paid off, and we are thrilled that our 96 year old brand is now spearheading the impressive category expansion.”
Zoflora is part of leading Huddersfield-based pharmaceutical manufacturer Thornton & Ross. The success of Zoflora over the years has been due in no small part to the quality of the product itself, including the longlasting, high quality and authentic fragrance, which in Zoflora is at a much higher concentration than is usual for household products. It is a multi-room, multi-use marvel enabling users to create a fresh, healthy and beautifully fragrant homes for their families, including the four legged members! Now, Zoflora has an extremely loyal customer following with over 2 million households buying the brand. In recent years the company has invested in a multi-million pound manufacturing and packing facility for Zoflora based in Huddersfield, West Yorkshire, in order to cope with increasing demand and now have a factory operating 24 hours a day. It is available in 4 pack sizes and comes in 24 fragrances, including popular seasonal limited editions.
Discover the magic of Zoflora today, get your hands on the new Green Valley fragrance now, for more information visit www.Zoflora.co.uk
Keep up-to-date with Zoflora and follow them on: Twitter: @loveZoflora, and on Facebook: www.facebook.com/LoveZoflora and Instagram: @lovezoflora.
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