‘Wine to go’ reaches Norway

Intrepid Fox, the single-serve ‘wine to go’ from Wine Innovations, has been recently trialed by Norway’s exclusive highstrength alcohol retailer, Vinmonopolet. Representatives of the state-owned drinks retailer were impressed by the unique, sophisticated design of Intrepid Fox, and decided to introduce the concept to their own customers in Norway.

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The first ever export order marks a new stage in the growth of Intrepid Fox’s popularity. Interest in the single-serve wine glass has been surging in the UK since the product was re-launched in 2014.

Commenting on the trialing of Intrepid Fox at select Vinmonopolet outlets in Norway, Renu Sunak, Business Development Manager at Wine Innovations, said: “This is a very exciting time for us. We’re getting new enquiries all the time, usually from people who have seen Intrepid Fox on sale somewhere and are incredibly excited about it.

It’s instantly recognizable and there’s nothing else quite like it on the market.”

She further commented: “Our recent sale to Norway is hopefully the first of many successful sales outside of the UK. The benefits of Intrepid Fox are universal; regardless of what country you operate in, it will always be desirable to have a product that is so quick and easy to serve, attractive, and convenient.”

Wine Innovations Ltd. is the developer and pioneer of the Intrepid Fox pre-filled ‘wine in a glass’ product. The company aims to provide a superior product that meets the demands of the events, retail convenience, and travel catering industries. The product can be rapidly and easily served at busy bars and concession stands, while its easy to carry design ensures that customers are safe, and guarantees a non-spill return journey from the bar.

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The fully recyclable, PET plastic glass is sealed with a peelable foil lid, and can be stored for up to one year. In closely resembling a regular wine glass, Intrepid Fox’s design has a greater aesthetic appeal than traditional plastic cups.

www.wineinnovationsltd.com