Taj Foods – excelling despite difficult conditions

mrsolanki_gt.jpgThe UK frozen foods industry in general has seen a phase of stagnant growth in recent years, largely due to market conditions affecting consumers’ spending patterns. Within this onerous period of economic uncertainty, it has proved very difficult for small to medium size businesses to sustain increased base-line profits along with year on year growth. Taj Foods has excelled in this difficult time, with focused marketing strategies allowing them to achieve both year on year growth as well as increased profits.

Taj’s products are not only attractive to the ethnic consumer, but have also gained increased penetration in other consumer markets. The current year sees a number of key strategic changes for Taj Foods, which will ensure continued growth within an ever more diverse World food market. Mr. Anil Solanki, founding director of Taj Foods, spoke to the Grocery Trader.

Initially starting with a single transport vehicle to fulfil orders from independent retailers, Mr. Solanki has grown the distribution and logistical arm of the company to provide an order turn around time of 24 hours, which has been critical to their success with leading supermarkets and high end wholesalers. Coupled with this, Taj Foods also services independent retail outlets directly, through their own fleet of lorries.

Taj Foods has been established for over 25 years, and has built its product portfolio with a view to offer its consumers the very latest in innovation. Taj’s success in winning awards within the frozen food category has been fuelled by the ongoing work of its global research and development team.

Taj Foods has developed its core markets within the UK retail and wholesale sector, focusing on importing and distributing various products, from a wide array of countries. The name Taj (meaning “crown”) has been synonymous with high quality, and the “Taj” brand has been built and sustained through an ongoing desire to satisfy the needs of its customers.

mogo-chips.jpgTaj Foods currently leads the market with two different product offerings. It is Europe’s largest importer of frozen cassava, a specialised root vegetable popular amongst a range of diverse ethnic communities. It is also one of the largest importers and distributors of dry Cassava Crisps and Plantain Crisps. These popular snack items have also received wide recognition outside the ethnic community, due to their beneficial health properties compared to conventional potato crisps. Other key frozen food items Taj markets include Pigeon Peas, Val Beans, Black eye Beans and a vast range of specialised Indian vegetables, such as Okra.

Market domination with these lines has led to a range of new innovative products being introduced to complement the range Taj Foods has to offer. Recently, a range of Cassava Sticks was introduced into the market with positive uptake, along with a variety of new flavours for its existing Cassava Crisps range. Its extensive sourcing capabilities have allowed it to be a market leader in these areas.

Mr. Solanki commented on the current market position of Taj Foods: “The key this year is to achieve cost savings by streamlining our logistics as well as our procurement strategy, whilst maintaining our product quality. Current market trading conditions have tailored our business approach to pass on our savings to our end customers.”

veg_spring_rolls.jpgMr. Solanki believes the main focus for Taj Foods this year will be to expand its trading relationship with its clients, which will include working in partnership with existing as well as potential clientele to attain business growth by leveraging volumes and economies of scale. This strategy has been adopted not only in the UK but also across the globe, in other countries such as Australia, New Zealand, Canada and the Middle East, where the Taj Brand is currently being exported.

Mr. Solanki believes frozen innovation lies in convenience and pricing, leading Taj Foods to expand its range of frozen items to reflect the needs of its customers. Promotional activity and sustaining low prices will be key to the business increasing its market share this year, and plans to offer a range of exclusive offers on a number of its key product lines are in place to substantially increase turnover in 2008.

taj-logo_gt.jpgThe future looks promising for Taj Foods. A plan to re-launch the Taj brand on a worldwide scale has already been set in motion. This will include a complete makeover of all current products within the Taj range, as well as introducing new products to complement both the ambient and frozen offerings they currently provide.

The world food market has become very competitive, and Taj Foods is focused on building its business success globally. With the key fundamentals in place, along with a strong sense of purpose, Taj Foods is clearly heading in the right direction. With this in mind, plans to grow turnover exponentially in the next two to three years seem realistic, especially given the wide range of expertise and business knowledge that has been accumulated within the company.

TAJ FOODS
Nishal Solanki
Trading Manager
Tel: 0208 594 1542
Email: solanki@taj-frozen.com
www.taj-frozen.com

11 COMMENTS

  1. I am a great fan of Taj Foods especially their crushed garlic however I am very disappointed that my local Tesco has stopped stocking it and I have been informed by Tesco head office that they no longer have it on their database.
    We live in Cornwall and there are very few big stores around and no deliveries so it seems that we must do without.I rang Taj Foods and the person I spoke to seemed very surprised to be informed of Tesco’s actions

  2. hi
    i m very happy from taj foods they provide a good customer service .i was working in east n west cash and carry before its next unit opposite to taj foods situated in river road .i just want to say tht staff who working in taj foods are very reliable and honest workers especially the peoples who taking orders from cash and carry to supply of goods .i was working in east n west cash and carry and i had given orders every week wednesday .i just want to say tht they provide bettewr customer service especially the girl named as uzma .thankzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

  3. TAJ Foods are simpy the best. I just ate their paratha which was only 0.99p in Tesco compared to Shana which is 1.51p it was so much better tasting and so fluffy and crisp. Well Done TAJ will always be in my heart much better than any one else

  4. Hello

    As newly registered user i only want to say hi to everyone else who uses this forum 😀

  5. Taj foods are the best out of the range of food out there i love there cassava and samosas there ideal for partys. Now i shop online at there very helpful online store http://www.taj-frozen.com thank you Jeremy.

  6. I am a regular buyer of Taj Cassava and Okra. Also, I am always reminded that I can as well arrange to supply these products to Taj if the opportunity arises. This is because my family owns hectres of farm land where tons of these products are cultivated every year. I am wondering if you will be interested to receive further information on me supplying Taj tons of good quality raw cassava products.

  7. WE are processor and exporter of frozen cassava and shreded coconut and frozen ready to eat indian ethnic food we are looking for genuine buyers from UK market interested importers pls contact our email:sitharaexports@gmail.com

  8. i live in Nottinghamshire and am having no joy in finding a local store that sells your products(which we would recommend to anyone)my post code is NG21 0DB. we love your crushed garlic and ginger and just got our family onto it now we can’t find it please help

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