Healthy snacking brand The Food Doctor has rolled out a fresh new look as part of the company’s biggest revamp in its 18-year history.
Currently available in Ocado, Tesco and Waitrose plus quality independent retailers and health shops, The Food Doctor brand makeover introduces a more vibrant and consistent look across the key consumer touch points with the new website going live in May and the change over to new packaging rolling out gradually in the coming months.
The new design provides better visual stand out, whilst clearly communicating the exciting flavour combinations and wholesome ingredients, plus key nutritional and energising values.
] The evolved brand proposition, ‘The Power of Positive Nutrition’, will be the central communication with this message being driven by an extensive media campaign, sampling events, advertising and other digital activity.
An official relaunch party took place at Ice Tank, Grape Street, London on the 11th May 2017, which saw the brand run a series of sessions with TV personality Dr Pixie McKenna, Shona Vertue – the woman who ‘Bends Beckham’, star Yoga teacher Steffy White and The Food Doctor’s very own in-house nutritionist Gemma Shorter.
The brand refresh also signifies the beginning of a move to target new channels such as foodservice and convenience plus some exciting new product launches to follow this summer.
To kick things off the company has overhauled its large Snack Mix range to improve taste and to also introduce new pack sizes and resealable packaging for ease of use.
Bolstering the company’s already eclectic healthy snacking portfolio which is made up of nutritious snack mixes, crisps, bars and bakery products, the six-strong Snack Mix range includes Full of Beans, Raw Power, Smokin’ Edamame, Smokehouse Trail, Super Seeds and Chipotle Trail Mixes (80-120g packs).
With the summer snacking, picnic and alfresco season about to kick off in earnest, the flavour-packed, onthe- go snacks offer a diverse selection of health benefits across the range and are being targeted at the multiple, independent and health retail sectors.
Hannah Shrimpton, Head of Marketing at The Food Doctor, said: “This is the biggest investment in the brand in its 18-year history so we’re delighted to have given the brand a fresh new look which provides excellent visibility on-shelf and makes it easier for shoppers to find healthy, tasty snacks to enjoy while they’re on-the-go.”
“We want to help consumers choose and enjoy healthy snacks, wherever they are. With that in mind, we’ve developed the range to make sure each product gives our customers theperfect balance of deliciously wholesome nutrients.”
THE FOOD DOCTOR