Fix-a-Form helps children’s juice drink brand Del Monte® Fruit Burst to attract competition entries.
Packaging and promotion specialists Denny Bros have helped to put together a Fix-a-Form leaflet label to create awareness around a fun competition for the children’s juice drink brand Del Monte ®Fruit Burst. The Dino Snores promotion for the Gerber Juice Company offers the chance for five children and one adult to snuggle down for a sleepover in the shadow of a Diplodocus at the Natural History Museum in London.
The six-page Fix-a-Form applied to 1L packs of Del Monte ®Fruit Burst gives parents and children all the information they need to know about the competition and points them to the website for the chance to win the sleepover or one of 50 runners’ up prizes of a Del Monte ®Fruit Burst Rubik’s® Cube.
‘The Del Monte ®Fruit Burst range encourages discovery and learning so the competition is very much on-brand’, says Del Monte ®Fruit Burst Brand Manager Louisa Wild. ‘The Natural History Museum is a superb learning environment so the prize offers our young and adventurous Fruit Bursters a chance to experience the museum after hours. The Del Monte ®Fruit Burst website features fabulous links to learning and fun things to do and this competition is just the perfect fit for our audience.’
‘The Fix-a-Form gave us the ability to advertise the full details of the competition and additional space for a cross promotion to encourage people to try the NEW Pineapple & Raspberry flavour. The on-pack device has great stand out on pack and shelf and fits in perfect synergy with our bright fruity packaging.’
A similar promotional Fix-a-Form has been used by the Gerber Juice Company to communicate an Ocean Spray promotion.
126,000 of the Fix-a-Forms were produced for the promotion which runs until the end of the year. The winners will be drawn at random at the end of the period. A Quick Response code is included in the Fix-a-Form for ease of use by customers with access to smart phone technology.
The special 1 litre packs can be found in Tesco in the ambient juice aisle. Del Monte ®Fruit Burst 200ml can also be found in Sainsbury’s, Booth’s and Nisa stores.
Added Natalie Bell of Denny Bros, ‘This is a perfect example of Fix-a-Form delivering multiple benefits to brand owners. It helps to engage the consumer, guide them to the website, encourage competition entry and cross-sell a brand-new product from the brand. This amounts to a very big marketing noise from just one tiny leaflet-label.’
Denny Bros is a freethinking, creative and contemporary company with a global reach thanks to the invention of the multi-page label in the late 1970s. Known as Fix-a-Form, the flagship brand has become an internationally renowned solution for communicating product information directly on to any packaged item.
Denny Bros Ltd
Natalie Bonner
Tel: 01284 701381
Email: natalie.bonner@dennybros.com
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