Shoppers in 200 WHSmith stores across the UK will be offered an insight into their relationships and emotions thanks to a revealing graphology personality test commissioned by Mitsubishi Pencil Co.
Customers will be invited to trial the Jetstream roller ball pen, by writing a descriptive sentence about the qualities of the pen. In return the shopper will receive a fun handwriting analysis, which identifies character and personality traits. They will also have the opportunity to purchase pens from the range at specially discounted rates.
Stuart Barker, marketing manager at Mitsubishi Pencil Co. commented: “The art of graphology is a fascinating and intriguing science that we hope will captivate and amuse shoppers throughout the UK. We are thrilled to be working alongside WHSmith for this exciting and unique campaign.”
He continued: “The Jetstream is the perfect handwriting tool offering smooth, smudge-free writing thanks to its innovative uni super ink.”
Mitsubishi Pencil Co have selected innovative experiential agency VIA Brand Experience to design and deliver the unique engagement strategy following on from the successful Signo Scents ‘sketch and sniff’ national shopping centre tour in 2010.
For further information on Mitsubishi Pencil Co.