ExaClair, the UK supplier of Europa, Goldline, Iderama, Koverbook, Mimesys and Rhodia, is offering stationery and office products dealers excellent value, bulk-buy promotions on a wide range of its key ‘Back-to-School’ and ‘Back-to-College’ products.
Kevin Wharton, Marketing Manager at ExaClair, says this period is an important time for dealers: “We want to help dealers capitalise on increased sales, so our promotions have been designed to enable dealers to significantly enhance their margins, or if they pass the extra discount on to consumers, to be more competitive.”
As in previous years key products include: Europa notebooks known for their premium-quality, 90gsm, brushed vellum, non-bleedthrough paper, and now available in new glossy card cover options; and Iderama filing products, that have a waterproof coating, but are made from dyedthrough pressboard, so are cost efficient, environmentally friendly and full of colour, as well as having the aesthetics and durability of plastic-based products.
This year, additional products have been added to ExaClair’s Backto- School line up including Mimesys notebooks with waterproof and tear-proof polypropylene (PP) covers, and Koverbook notebooks, again with protective PP covers, and also with two bookmark flaps and integrated pockets to store loose documents. Both are entry-level brands that offer students the very best value for money, combined with good design and paper-quality.
Also included in this year’s offers, and outside of traditional stationery, are Goldline graphic pads, Clairefontaine fine art pads and Clairefontaine pencil cases.
“ExaClair has become something of a one-stopshop for the Back-to-School and Back-to-College period,” adds Kevin. “Our product ranges well serve students looking for both mid- and entry-level products, and across notepads, books, filing, and art and craft.”
Attractive, eye-catching and compact in-store merchandising units and posters are available to help dealers advertise the promotions. Office products resellers can also make use of the offer by publicising online and through promotional mailers.