Dream Drinks Ltd has secured sole distribution rights for Surprise Drinks® Drink & Play products in the UK.
Surprise Drinks® Drink & Play is a patented fruit juice playtime concept for kids themed around much loved popular licensed characters with a novel and collectable toy built in. Embedded in the front of each bottle is a ‘surprise container’ which encloses a selection of collectable SCS-certified items such as stickers, tattoos and pendants or figures.
Gareth Price, a Director of Dream Drinks Ltd, said: “We’re thrilled to be working with Brand Expand Europe to launch this exciting new Drink & Play concept in the UK.
“Our Managing Director came across the drink on a family holiday in Cyprus and found it was an immediate hit with his kids. With previous experience in the Food & Drink sector, we quickly recognised the product’s potential and secured sole UK distribution rights to make Drink & Play fruit juices available to more families in the UK.
“Currently we have four different flavours to choose from – Star Wars in apple, Disney Princess in strawberry, Disney Planes in mixed fruit and Violetta in cherry – but more characters will be coming soon!”
Character-themed fruit juices
The 300ml fruit juice drinks are certified to the highest standards of food production (HACCP, BRC, IFS or ISO 22 000) and contain natural vitamins, minerals and at least 30 per cent fruit juice content with no preservatives. The fun packaging is PET wrapped for ease of handling and comes with a sports cap too.
Inside the ‘surprise container’ customers can expect to find:
• Drink & Play Apple, Star Wars The Clone Wars – one of 24 collectable 3D mini figures and a pendant. Characters include Anakin Skywalker, Obi-Wan Kenobi, Darth Maul, Yoda, R2D2, Chewbacca and many more.
• Drink & Play Strawberry, Disney Princess – Disney Princess character-themed plastic sticker, pendant and tattoo. Characters include: Snow White, Belle, Cinderella, Jasmin, Ariel, Sleeping Beauty, Mulan and Tiana.
• Drink & Play Multi-Fruit, Disney Planes 2 – Planes 2 character-themed sticker, tattoo and pendant or 3D plane (available in one in every three bottles).
• Drink & Play Cherry, Violetta – Violetta-themed plastic sticker, pendant and flower themed ring.
Surprise Drinks® was set up in 2009 as a joint venture between the inventor of the SURPRISE® concept and Dutch investors, whose own expertise come from multinational beverage companies like Coca-Cola.
Tel: 01273 704930