Cranswick plc. launch campaign to cut plastic use by 50%

Cranswick plc, one of Britain’s leading suppliers of premium food, has vowed a significant drive to reduce plastic waste within the UK starting with their own pledge that all packaging used will be 100% recyclable and sustainably sourced and, to also reduce their plastic use by 50% by 2025.

Cranswick believe that big change is only possible through industry and peer collaboration and so have launched a call to action with an invitation to their food peers, not just their key customers and suppliers, to collaborate with them as a joined-up industry to take responsibility for the environmental impact of plastics.

Cranswick believe a key step is to lobby the Government to look at the full life cycle of products and not simply collecting materials for recycling, but getting our waste packaging back in the system to replace virgin materials for manufacturing new products.

Adam Couch, CEO of Cranswick plc. “The environmental impact of plastics, with regards to the damage they cause to the world’s oceans and landfill, has become a major global issue and one that we seek to address as a matter of urgency. While we commend the Government for putting this issue on the political agenda through the new 25 Year Environmental Plan, we believe as a major UK manufacturer we have a responsibility to help drive systemic change to end global plastic pollution.

More importantly, nor do we need to wait that long (2042) to achieve our goals. Ensuring a sustainable future for our planet should be a priority for every retailer, manufacturer, local authority and individual globally – and it is our collective responsibility to ensure there is the opportunity to be able to reduce, re- use and recycle as much as is possible to minimise the impact on our environment.”