Award winning Green Saffron gears up for distribution in UK

Green Saffron is a multi-award winning family business started by Arun Kapil, 2006 in Midleton, Co Cork, Ireland, attending Farmer Markets specialising in highest grade, fresh and authentic spice blends. Armed with buckets of passion, a core belief that beautiful ingredients should be available to everybody, offered in a way to make them most accessible and simple to use, the idea swiftly moved into a retail product with a presence in food specialist outlets.

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Green Saffron has developed a nationwide reputation as a spice specialist throughout Ireland, with a range of dry spice blends, ambient sauces and a seasonal Christmas range of Puddings and Mulled Wine Sugar Spice pots. Family member Vivek sources highest quality spices direct from farms throughout India, operating a nose-to-tail, farm-to-fork process-flow to end user, via the operational hub in Ireland.

Green Saffron has won numerous food and business awards including most recently two Gold  Stars in the Great Taste Awards 2013 for its Jaunty Jalfrezi cook-in sauce, one Gold Star for its Crimbletastic Christmas Pudding, Sial D’Or International Retail award; Country Winner for Ireland in 2012 and the 2012 Great Taste Award Gold Star for its Mulled Wine Sugar Spices. Arun recently signed an international book deal with UK publisher Pavilion Books for launch in 2014.

The company attended the Speciality Fine Food Fair this year as it gears up for distribution throughout the UK. “We’ve been through a whole shake-up over the last eighteen months,” Arun explains. “We started by engaging brand guardians Blue Marlin Design, re-aligning the brand, sorting our new packaging, confirming toll manufacturing partners and finally landing investment. We’re really fortunate to be well received in our local farmers markets in Ireland, and now I want to build on that, scale up and get our brand out there and over here in the UK.

“The SFFF has been a brilliant showcase for us. The leads we had been chasing came through! Fingers crossed, we’re off to a good start. We came over with Bord Bia. They were brilliant. All we had to do was organise meetings, show up in Olympia and get on with business. This was our second UK show recently and we loved it. We found the fact that it’s totally business to business really helped. The SFFF staff couldn’t have been more helpful or welcoming. The show was just really organised, spot on for conducting business.”

Green Saffron Spices Ltd

Tel: 00353 (0)21 463 7960

Email: eatwell@greensaffron.com

www.greensaffron.com

www.youtube.com/greensaffron