In 2024 Cadbury, the nation’s favourite chocolate brand[i], will celebrate its 200th year! Throughout the year, the brand will be engaging in a multitude of activities, promotions, and celebrations to mark the landmark anniversary.
As part of the year-long celebrations, Cadbury Hot Chocolate, the UK’s number one hot chocolate brand[ii], is kicking things off with an exciting promotion that will offer shoppers the chance to win either £2,000 in cash – or one of 200 limited edition Cadbury “Chunk” Mugs!
The iconic Cadbury Chocolate Chunk mugs, with their broad base and big handle, are a hugely nostalgic image that help highlight the history and heritage of the Cadbury Hot Chocolate brand to shoppers. By giving consumers a chance to own their own “chunk of history”, Cadbury is helping to tap into the nostalgia of the Cadbury brand while creating excitement during the brand’s 200th year on shelf.
To be in with a chance of winning one of the mugs, or one of five top cash prizes of £2,000, shoppers need to enter the code from participating packs* on the promotional website at chunk.cadbury.co.uk, or scan the QR code on promotional communications.
Promotional packs are available from mid-January to mid-April. The promotion will be supported with out-of-home advertising, influencer communications, email comms and social media activity.
*Full list of promotional packs
Cadbury Drinking Chocolate 500g
Cadbury Drinking Chocolate 500g (promotional pack)
Cadbury Instant Hot Chocolate 300g
Cadbury Instant Hot Chocolate 300g (promotional pack)
Cadbury Highlights Milk Choc 180g
Cadbury Bournville Cocoa 250g
Cadbury Instant Hot Chocolate 250g price marked pack £2.89* (*retailers are free to set their own prices)
[i] Nielsen GB, value sales, Total coverage including disc. 28.01.23
[ii] Nielsen L52W to 31st Dec ’22, Nielsen IQ incl discounters