Wall’s is set to bring extra excitement to freezers across the UK with its innovative new launches of Twister Berry-licious, Cornetto Soft Stracciatella and Caramel and three new GUUUD Greek Style Yoghurt Ice Cream flavours: Raspberry, Salted Caramel and Passionfruit.
Twister brings a colourful twist
Twister is set to take the fun of ice cream to a whole new level with Twister Berry-licious – the first ice cream in the market to naturally colour tongues blue. Made with real fruit juice and no artificial flavours or colours, and at only 68 calories per stick, it is HFSS compliant and carries Unilever’s Responsibly Made for Kids logo.
“Family favourite Twister is known for its iconic shape and innovative flavour combinations.??It is ideal for parents and care givers who want to buy tasty, guilt-free ice creams for kids to enjoy as a treat. Ice cream is all about fun and taste, and what can be more enjoyable than a delicious ice cream that can turn tongues blue – naturally. We’re proud to be able to bring this innovation to the category and expect Twister Berry-licious to get tongues wagging across the country” says Rhiannon Lines, Wall’s Handheld Marketing Manager, Unilever.
Twister is the second largest kids’ ice cream brand in the UK1, and the Berry-licious innovation is unique to the segment, with the combination of sweet berry flavours expected to drive category growth in 2024.
Cornetto adds indulgent variant to successful Soft range
Cornetto Soft is expanding its range to include its most indulgent Cornetto Soft yet – Stracciatella and Caramel. They feature stracciatella and caramel toppings and sauce, and a brand-new crunchy Cocoa wafer cone – a first for the brand. This new variant is perfect for those looking for luxurious ice cream experiences they can enjoy at home.
“Cornetto Soft was designed to enable people to enjoy the world of soft ice cream at home. This indulgent new Cornetto Soft recipe offers a convenient way for consumers to treat themselves and is perfect for the growing sofa snacking occasion,” explains Rhiannon Lines.
The filled cone category is growing 7.6%2, and Cornetto Soft is outperforming the category at 38% value and 26.5% volume growth throughout 2023.
GUUUD targets shoppers looking for healthier alternatives
As shoppers continue to seek out healthier choices across the desserts category, Greek style yoghurt ice cream GUUUD, is tapping into the trend with the launch of three new flavours – indulgent salted caramel, sweet and sour passionfruit and fruity raspberry, offering a tasty permissible treat at only 68 calories per stick.
The yoghurt-style ice cream range is unique to the UK ice cream category and is HFSS compliant. The three delicious flavours allow consumers to enjoy a healthy tasty treat at home – as a snack at any time of day, or an early evening indulgence on the sofa.
Rhiannon Lines concludes: “Innovation is one of the key drivers in the category, and as a leader in ice cream we continue to push the boundaries. GUUUD is a key player in our strategy to de-seasonalise ice cream. Through the brand, we’re creating new all year-round occasions for ice cream as it offers the perfect alternative to a traditional yoghurt. Whether it’s enjoyed on-the-go, as an afternoon snack or as part of an indulgent moment on the sofa after dinner, GUUUD is designed to unlock new opportunities for frozen treats.”
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