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  • What a time to be a plant-based fan! Oddlygood has finally entered the UK market with its growing range of plant-based food and drinks.
  • The launch into Morrisons this month is part of Oddlygood’s rapid global expansion, and the brand’s mission to offer tasty plant-based products that will change the world. 

Oddlygood’s plant-based goodies can be found at Morrisons across the UK from 19th June. The launch is much anticipated following success across Europe and in America, where the brand is widely known to put taste first.

Oddlygood’s product family includes a wide range of plant-based products such as oat drinks, gurts, desserts, cheese shreds and cooking & baking products. They are all fully dairy- and gluten-free, yet world-rocking tasty.

The Dreamy oat desserts hit supermarket shelves this month, in both lemon and caramel flavour. The smooth ready-to-eat desserts are packed with irresistible flavour and are 100% plant-based and gluten-free, making them suitable for vegans, flexitarians and anyone hungry for something delicious.

Nina Gillsvik, Global CMO at Oddlygood, said: “The food we eat is one of the biggest game changers when it comes to both the wellbeing of our planet and our bodies. But the world will not change fast enough if good food doesn’t taste good enough. That is why we exist to make products with great taste and no compromises.

“’Oddly good!’ was the reaction from one foodie when he first tried our oat-based Gurt, so we chose our name as a constant reminder of how surprisingly delicious a plant-based food experience shall be.”

The interest in plant-based products is growing at an astonishing rate worldwide as consumers seek out ethical foods to align with their own sustainability values without compromising on taste and innovation. According to the World Happiness Report 2023, the plant-based market is expected grow by double digits between 2021-2030 to $69bn.

For more information, please contact:

Nina Gillsvik, Global CMO, Oddlygood

Phone: +46 70 558 72 93

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