This Autumn, Ferrero is launching an array of seasonal products across its confectionery portfolio ahead of Christmas. This includes new products under the Thorntons brand as well as existing favourites across the Pralines and Kinder portfolios.
Last year, Christmas confectionery grew +4.3% with almost every segment in growth[1]. The lead up to Christmas presents a great opportunity for retailers as shoppers continue to look to premium brands to mark the festive season. Ferrero’s brands are loved and trusted all year round, making them well positioned to launch seasonal SKUs and continue to drive premium growth into their categories during this period.
Jason Sutherland, UK & Ireland sales director at Ferrero UK, comments: “We have developed our seasonal range across Ferrero Rocher, Thorntons and Kinder to provide both individual treats and sharing formats to meet shopper demand for all occasions, including Christmas. Although our core range is available all year round, our Ferrero Rocher and Thorntons ranges make great gifts during seasonal occasions. As well as well- known and loved favourites, like the Kinder Bueno advent calendar and Grand Ferrero Rocher, we have some new products such as the Best of Thorntons Advent Calendar and Thorntons Pearls Mixed Selection, giving shoppers even more choice within the premium chocolate segment when it comes to gifting and sharing with friends and family.”
Thorntons
Launching for the first time this Christmas is the Best of Thorntons Advent Calendar, featuring a selection of its most loved flavours, from Classic, Continental and Thornton Pearls in milk, dark and white chocolate. With an eye catching and seasonally relevant pack design, this SKU will drive appeal among advent calendar shoppers this Christmas.
Also launching in time for Christmas 2022, is a Thorntons Pearls Mixed Selection. This follows the successful launch of Thorntons Pearls last year, which added £1.8m RSV to the category over Christmas alone[2]. The new assortment box will strengthen the range with this larger format that contains three flavours: Salted Caramel Sensation, Hazelnut Delight and a new flavour unique to the category, Brownie Deluxe.
Already, the Thorntons total portfolio is worth £65million, reaching one in every three households[3]. Its success continues momentum over the Christmas period with its Thorntons Continental box remaining the number one SKU by value in special gifting occasions[4], as well as the Thorntons Classic range which has been growing steadily since its relaunch in 2019. Christmas is a key time of the year for socialising with family and friends and a box of chocolates from a trusted and iconic brand is the perfect way to mark the occasion.
Ferrero Rocher
Christmas is a golden opportunity for boxed chocolate and Ferrero Rocher. Ferrero’s Pralines range, which includes Rocher, Collection and Raffaello, offers a number of popular choices that are ideal for sharing and gifting. Last year the Pralines segment witnessed strong Christmas performance with significant growth coming from the Rocher brand as its T24 grew +4% in value to £22.4m[5], making it the number one SKU[6] in the classic boxed category. Not only do the products come individually wrapped, with different box sizes to cater for different occasions, but they hold relevance beyond Christmas, allowing retailers to save on shelf space and reap the benefits into the New Year. Additionally, as part of Ferrero’s commitment to making 100% of its packaging reusable, recyclable or compostable by 2025, the company has introduced an eco-designed box for its iconic Ferrero Rocher range.
Also available for Christmas 2022 is the Ferrero Rocher Collection advent calendar which has had a refreshed look and feel, with a more modern packaging design to bring it to life on shelf. Another favourite, the Grand Ferrero Rocher, which delivered over £1.8m in value sales during Christmas 2021[7] and is now the number three SKU[8] in moulded novelties, will also be returning to continue to drive premium growth into the category this festive period.
Kinder
Kinder is a well-known, family brand, which translates on-shelf at Christmas with the novelty shapes and figures within the seasonal range driving excitement amongst all ages. In particular, Kinder Surprise, Kinder Joy, and Kinder moulded figures are perfect for shoppers looking to pick up a range of smaller treats that can either be great stocking fillers for the family or novelty self-treats. Advent calendars have also long been a popular festive tradition among shoppers, particularly in recent years. Achieving £1.5M in its launch last year[9], the Kinder Bueno Advent Calendar quickly became the number one NPD within advent calendars and will be making a return to support retailers in offering shoppers more choice in the lead up to Christmas day.
[1] Source: Nielsen Scantrack data to WE 25.12.21
[2] Source: Nielsen Xmas Confectionery; Value Sales 18weks to 25.12.22
[3] Source: Kantar | 52 w/e 21 Dec 2021
[4] Source: AC Nielsen – 18 weeks to WE 25.12.2021
[5] Source: Nielsen; Total Coverage, 18w up to the 25th December 2021.
[6] Source: Nielsen; Total Coverage, 18w up to the 25th December 2021.
[7] Source: Christmas Confectionary: data up to 25.12.21
[8] Source: Christmas Confectionary: data up to 25.12.21
[9] Source: Nielsen Total Coverage 18 weeks to 25.12.21
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