Quaker is launching Ultimate Hearty & Rich Oats, as a new premium breakfast option Using…

Quaker taps into booming hot cereals segment with bold new launch Vibrant Oats brings porridge…

£2million investment includes a new TV creative  Alpen, the UK’s number one muesli[1], is celebrating…

Delicious, simple and convenient, Nairn’s have added to its cereal portfolio with Oats Your Way™! …

Weetabix has continued its investment in the cereal category with a new on-pack promotion, offering…

Nestlé Cereals has announced the launch of SHREDDIES® The Simple One, its new breakfast cereal…

The UK’s number one breakfast cereal, Weetabix , has announced the launch of new Weetabix…

Taylors of Harrogate has redesigned the packaging on its core range which includes its well-known…

Weetabix On The Go, the UK’s No. 1 breakfast drink , has announced the launch…

Eat them as they are, pop them in the toaster, stack them with fruit and…