- Crunchy Nut Bites offer a new taste experience from Kellogg’s biggest brand
- Available in stores now
Kellogg’s has expanded its Crunchy Nut offering with the introduction of new ‘Crunchy Nut Bites’.
The cereal giant’s latest launch combines Crunchy Nut’s signature nutty and honey flavours into a soft, creamy filling that’s then encased in a crunchy pillow.
The expansion comes in response to the rise in popularity of nut flavoured cereal, which grew 14% in 20201.
Crunchy Nut Bites retails at £2.992 (per 375g) and is now available in most major supermarkets, due to be rolled out into all other retailers and convenience stores from September.
With Crunchy Nut being voted Britain’s favourite breakfast cereal3, Crunchy Nut Bites bring a new and exciting take on the original, honey-coated golden flakes.
Susann Heinz, senior brand activation manager from Kellogg’s UKI said: “Crunchy Nut Bites are the newest addition to the range, following on from the launch of the granola last year and Nut Butter Bars earlier this month. We understand the cereal has a huge fan base, so we’re continuously looking for ways to expand our offering and to meet our consumers’ needs. We are sure Crunchy Nut lovers will enjoy our latest innovation.’’
1 all SKU’s with Nut, Nutty & Nuttier in their product name Source: IRI 52we Dec 2020
2Pricing is at the discretion of the retailer
3As voted on Channel 5’s television programme ‘Britain’s Favourite Breakfast Cereal’ in 2020. The poll was carried out by SmartSurvey with over 2000 participants