SHREDDIES® The Honey One is categorised as non-HFSS and contains whole grain as the number…

Kellogg’s launches limited edition Hazelnut Choc Flavour Coco Pops The new cereal launches in stores…

Weetabix Melts, the tasty innovation from the UK’s number one breakfast cereal[1], has been awarded…

Typhoo is launching its first brand campaign in almost five years. The three-month ‘OO Please…

Oatibix, the oat-filled sibling of Weetabix, is adding a nutty-but-nice newcomer to the portfolio*, Oatibix…

Rustlers, the £111.6m*1 chilled ready meals brand from Kepak, is expanding its breakfast offering with…

Premier Foods is expanding its portfolio into the on-the-go breakfast market for the first time…

The UK’s number one breakfast cereal, Weetabix[1], is back on TV screens in the new…

Ready brek, the nation’s favourite smooth porridge brand[1], is partnering with Roald Dahl to bring…

The UK’s No. 1 breakfast drink[1], Weetabix On The Go, is targeting busy families at…