Weetos, the fast-growing family brand from the Weetabix Food Company portfolio, is welcoming in 2022 with the launch of a new, limited-edition flavour in its range: Weetos Orange Chocolatey Hoops. Top of the ranking in product concept testing[1], the new flavour is set to tantalise tastebuds and tempt new shoppers to the category.

Available initially in Asda stores from mid-February, the new Weetos Orange Chocolatey Hoops cereal, which comes in 420g packs, fills a big opportunity by bringing this on-trend flavour – popular in many other categories – to the cereal aisle.

Currently valued at £13m[2], Weetos is the number seven ranked brand in the tasty choice category[3], and has shown double-digit growth in the past year, up +12.4%[4].

Backed by in-store promotions and online marketing campaigns, Weetos Orange Chocolatey Hoops is HFSS compliant with no red traffic lights, while it also boasts strong nutritional scores, as it is high in fibre. Weetos is already a family favourite, and the new flavour represents a brilliant opportunity to encourage sales of Weetos all year round and bring new shoppers to the brand.

[1] Weetabix Consumer Testing, 2021

[2] Nielsen 52 we 11 09 21

[3] Nielsen 52 we 11 09 21

[4] +12.4% Value growth Vs LY mat, Nielsen

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